Mercedes-Benz BAM Festival 2024

Have you ever dreamt of getting behind the wheel of a spanking new luxury vehicle and taking it for a drive, just because you could?

Well Cheapo, this is your chance to pretend to be a big shot, at the Mercedes-Benz BAM Festival, a three-day outdoor event with test drives of the latest Mercedes-Benz models, previews of new technologies, plus lots of entertainment and performances.

BAM describes itself as a ‘forward-thinking urban festival’, that brings together cars, technology, the arts, music, and innovators from a variety of industries.

What to expect

Previous iterations have seen a car show as the big part of the event, with the premiere of Mercedes-Benz’s latest models. While it has yet to be confirmed to happen in 2022, in order to participate in a test drive or — if you lack a driver’s license, a test ride — online registration was required in the past. Enthusiasts can also get an up-close look at new proprietary technologies developed by Mercedes-Benz.

In addition to the cars, there are workshops and talks held throughout the weekend, the chance to try augmented reality headsets, performances and live music, yoga and fitness/wellness, and lots of food and drinks served up by Hong Kong’s hottest restaurants and bars.

Tickets

The BAM Festival is free to attend, but you’ll need to register online and provide a mobile phone number to receive the SMS. Simply follow the ticket link below.