Looking for budget-friendly beauty products in Hong Kong? From cult-favourite creams to K-beauty fads, here are five of the city’s top spots for restocking your skincare, makeup, and hair arsenal without breaking the bank.

Lung Fung Pharmacy

Lung Fung Pharmacy is a hidden gem for beauty lovers on a budget. Originally a small pharmacy, it’s grown into one of Hong Kong’s largest cosmetic retailers, with an incredible range of over 80,000 products. Beauty enthusiasts flock here for the bargain prices on brands like Estée Lauder and Clinique, with some perfumes and skincare items going for nearly half the price of other stores. However, be mindful that cheaper retailers are rumoured to sell older stock. So, consider using a batch code checker like CheckFresh to verify the product’s age.

Various locations: Store list

Sasa

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A staple for affordable beauty in Hong Kong, established in the 1970s Sasa is practically a Hong Kong institution. Known for offering a variety of skincare, makeup, and hair care products, you’ll find everything from American cult favourites like Drunk Elephant, French pharmacy staples such as La Roche-Posay, and trendy K-beauty brands including Dasique. Plus, with over 80 stores scattered across the city, finding your favourite refills or a quick skincare fix is easy no matter which neighbourhood you’re staying in.

Various locations: Store list

Hair Queen by Kay

If you’re all about hair care, Hair Queen by Kay is the place to be. Stocking everything from shampoos and conditioners to hair accessories and styling tools, this store has it all at reasonable prices. The brand mix is diverse, too. You’ll find international favourites such as Olaplex and Moroccanoil alongside more niche names or brandless staples. Visit their Sheung Wan or Quarry Bay branches to browse in person.

Sheung Wan: Shop G60, Midland Plaza, 328 Queen’s Road Central
Quarry Bay: Shop G08B, Hoi Kwong Arcade, 13-31 Hoi Kwong Street

Korean Fad Mart

Korean beauty enthusiasts will love Korean Fad Mart. With a mix of mainstream and niche K-beauty products, this retailer is perfect for those who enjoy hunting for hidden gems. From Jungsaemmool foundation sticks for men, OLENS “Eyelighter” coloured contact lenses, and Alternative Stereo’s range of glazed lip tints, there’s something for everyone. Shopping online is possible, but we’d suggest paying a visit to their bricks-and-mortar store in Mong Kok.

Mong Kok: Shop 231–232, 2/F, W Plaza, President Commercial Building, 608 Nathan Road

OP Beauty

For a choice that rivals Sasa, OP Beauty is another well-established chain with almost 30 locations across the city promising affordable beauty products. The store carries a broad selection of Japanese, Korean, European, and American beauty brands across multiple price points. You’ll find everything from luxury serums and creams from brands like La Mer, SK-II and Chanel Beauty at competitive prices. OP Beauty also stocks cheap and cheerful niche products such as collagen drinks and hyaluronic acid face masks from small, independent labels.

Various locations: Store list

Looking for something a bit different? Check out our guide to Hong Kong’s clean beauty brands.

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